KLM Airlines #FlatOrNot Competition

Win Two World Business Class Seats in

KLM’s #FlatOrNot Competition!


This sponsored post was brought to you by KLM Airlines.


As I mentioned in our story on the Negatives of Traveling back in 2012, I’m not historically a fan of long-distance flights. Because I’m 6’2” and built like a linebacker, being packed like a sardine, elbow-to-elbow with strangers for a dozen hours or more isn’t my idea of a good time. Add in a mysterious inability to sleep upright, and you have a recipe for a big, grumpy bear of a man when we fly internationally.


So I was immediately intrigued when the folks at KLM contacted us about their new #FlatOrNot promotion. The airline is debuting a seat that extends fully flat (which was developed by noted Dutch industrial designer Hella Jongerius) as a highlight of their new World Business Class. The seats offer each individual passenger more privacy and comfort, promising a more restful sleep and the freedom from worry about the guy in front of you unexpectedly plopping himself back into your lap.



To build buzz for their new World Business Class, KLM installed one of the full-flat seats in the middle of Amsterdam Airport Schiphol. When unsuspecting travelers sat down in it, the seat was fully reclined into a bed, and their reactions were filmed via hidden camera. The first person who remained in the seat until it was fully flat was surprised with 2 World Business Class tickets.


Now, KLM is offering YOU an opportunity to get it in on the action and potentially win  two World Business Class tickets of your own. All you have to do is go to their #FlatOrNot competition website, watch the video and guess how each person reacted to the remote-controlled seat. But the competition ends May 20, so you’d best get to clicking!  –Bret Love




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