Bret_Love_Build_A_Better_Blogging_Brand_TBEX_Athens

Photo by Vera Wolters

Why I’m Running for President of the

Professional Travel Bloggers Association

 

Last year at this time, I was unexpectedly nominated to run for President-Elect of the Professional Travel Bloggers Association.

 

Mary and I discussed the opportunity at great length, but I ultimately had to decline for a few reasons: 1) It was a 3-year time commitment; 2) We were in the process of launching our blogger-driven creative services agency, Green Travel Media; and 3) I wasn’t sure how closely our clearly-defined goals for the blogging industry aligned with those of the PTBA.

 

A year later things have changed for us dramatically, and I’ve decided to accept my nomination for President-Elect this time around. The main reason can be boiled down to this: My combination of Experience, Connections and Strategic Vision will not only benefit current members of the PTBA, but will improve the blogging industry on the whole and the relationship between travel bloggers and travel businesses.

 

This is my promise to you: During my three years with the PTBA, more new bloggers will join, more travel industry businesses will want to work with us, and more bloggers will make more money doing work they can be proud of. And I’ll explain why and how…

 

Bret Love Speaking on How to Build a Better Blogging Brand at TBEX Athens

Photo by Laurence Norah

EXPERIENCE

At age 46, I’m considerably older than the average travel blogger. I believe the wisdom that comes from extensive professional experience is CRUCIAL to leading and building a new organization like the PTBA.

 

I’ve been managing businesses since I was 18 years old. I majored in Music Business, so half of my course load was in Business, learning everything from sales and marketing to management and accounting. That foundation of education helped me develop the strategies that wound up making Green Global Travel successful. And I’ll continue to use that knowledge to develop outside-the-box strategies that can benefit the blogging industry on the whole.

 

I became a professional writer while still in college, and I’ve supported my family as a full-time writer for 20+ years now. Working my way up to Managing Editor at my first job, I built up a 15-city network of publications, managing dozens of writers and working with PR people from the entertainment, sports, travel and hospitality fields. I know the ins and outs of the media world as well as anyone, and I’ve shown through my work with GGT how that knowledge can be of benefit in the blogging world.

 

As a blogger, I’ve been devoted to freely sharing information that can build up our industry from day one. After seeing how certain bloggers treated newbies looking for help, we launched the Business of Blogging Facebook group as an educational resource in 2012, when GGT started to take off. We immediately established a database of helpful blogging-related articles there that anyone can access, and we’re constantly adding to it. Through our internship program, we’ve mentored dozens of bloggers on everything from writing and social media marketing to branding and business strategy.

 

Lastly, through Green Travel Media we’ve provided paying work to nearly two dozen bloggers in the first six months, with plans for further expansion of our team of talent this year. Collectively, these nearly 30 years of management, media, blogging, teaching and mentoring experience give me all of the qualifications we need in a PTBA leader. I’ve been leading teams all my adult life. 

 

Green Global Travel's Travel Industry PR Survey

A few of the nearly 200 companies that answered our survey

 

CONNECTIONS

Last year, in anticipation of our “How To Build a Better Blogging Brand” talk at TBEX, we surveyed every PR and Marketing person we knew in the travel industry, including many major DMOs, tour operators, PR agencies, hotel chains and more. We sent the survey out to nearly 2000 industry professionals in our database, and got over 200 lengthy responses.

 

We asked them each 15 questions related to how they’ve worked with bloggers, how they’ll work with bloggers in the future, what they look for in the bloggers they work with, the challenges they’ve faced in the process, and how we, as bloggers, can improve our craft. What we learned is that, while blogger/brand relations have come a long way, there are still a LOT of negative perceptions about bloggers, a lot of unprofessional blogger behavior, and many agencies who don’t work with bloggers much as a result.

 

What I believe the PTBA needs are leaders who are connected with and respected by the travel industry, in order to bridge the gap that divides bloggers from PR/marketing professionals. We need someone who has extensive contacts in the traditional media world, who can be an outspoken advocate for working with bloggers and exemplify the type of professional blogger they’ll want to work with. And we need someone who can reach out to companies who might never have worked with bloggers before and help them understand why and, more importantly, how they should do that.

 

That’s precisely what I’ll be doing during my speaking gigs at Canada Media Marketplace and the New York Travel Festival this month. It’s precisely what I’ll keep doing, whether I’m elected to the PTBA or not. And if you look at GGT’s track record over the past 3 years– during which we’ve worked with dozens of companies who had never worked with bloggers before– it’s what we’ve been doing all along.

 

Bret Love of Green Global Travel at TBEX Athens

Photo by Vera Walters

 

MY STRATEGIC VISION FOR THE PTBA

Below are my primary goals if I’m elected as President-Elect of the PTBA:

 

• Work with Laurence Norah and Craig Martin to understand the challenges the PTBA is currently facing, and develop a strategic plan to overcome them.

Improve communications, both among PTBA board members and with PTBA members, via a monthly newsletter.

• Engage in dialogue with current, past and future PTBA members on how we can make the organization more beneficial to its members.

• Establish a comprehensive resource of educational materials for bloggers to develop their craft, and push for more education for up & coming bloggers who might one day qualify to join.

Double the PTBA’s blogger membership.

Strengthen relationships with major travel industry organizations such as Destination Marketing Association International, the Adventure Travel Trade Association, The International Ecotourism Society, the Society of American Travel Writers, etc. for the strategic benefit of the PTBA.

Improve communications with PR/marketing companies in the travel sphere (many of whom have no idea the PTBA even exists) and help transform how they think of bloggers.

Quadruple the PTBA’s industry membership.

Improve transparency in the PTBA’s finances so that members understand how fees are being used, and why.

Encourage growth and innovation of the PTBA by leading periodic brainstorming sessions amongst board members.

 

I believe we are at a critical juncture in the evolution of blogging, and I believe that my experience, connections and vision make me the perfect candidate for leading the PTBA forward. Our big picture goal is the same as it has always been– to strengthen and improve the blogging industry on the whole, and to create a future in which more professional travel bloggers can make a respectable living doing respectable work for respectable companies.

 

Nobody will work harder to make this dream a reality than Mary and I. We hope we can count on your vote, and are happy to answer any questions you may have in the comments! Thank you for your time and attention.  –Bret Love

 

The Mobile Skyline at Sunset on Mobile Bay

The Mobile Skyline at Sunset on Mobile Bay

Fishing Mobile Bay

& the Mobile-Tensaw Delta

 

Carnival in Mobile, Alabama is over. In this coastal city, where the first American Mardi Gras was allegedly observed in 1703, all the parades and pageantry are done for the year; all the beads have been swept from the streets; all the Kings’ and Queens’ coronation costumes have been put away into storage.

 

But just 45 minutes south of the city, on picturesque Dauphin Island, the Mobile Jaycees are already hard at work planning one of the area’s other major events, the annual Alabama Deep Sea Fishing Rodeo. Founded in 1929, the ADSFR has earned the Guinness Book of World Records title as the world’s largest fishing tournament, attracting thousands of fishermen to the area every summer for over 80 years now.

 

For the men who make up the Mobile Jaycees– working class guys who make a living as landscapers, plumbers and police officers– the Deep Sea Fishing Rodeo is every bit as important as Mardi Gras, carrying on a rich maritime tradition that dates back hundreds, if not thousands of years.

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Staring at the Sierra Nevada in Andalusia

Staring at the Sierra Nevada in Andalusia

GO GREEN TIP #109: 8 Reasons 

Why Slow Travel is Better

 

I’ve been traveling slowly for the last ten years, so clearly I’m partial to it. But I also believe I’m an astute observer of why it works well. So, at the risk of provoking controversy, I’ll just come right out and say it: I think Slow Travel is the way everyone should see the world.

 

It’s admittedly easier to say this being the homeless drifter that I am, with no mortgage to speak of, no kids to support and nary a “real job” to contend with. But regardless of these financial ties or career commitments, I believe slow travel is generally the best way to go. And I’m here today to give you eight reasons why.

 

Before we start, perhaps a brief discussion of what Slow Travel means is in order? It means not trying to stuff a million activities into an itinerary (or not even having an itinerary). It means not constantly moving from place to place, whether that be sights within a city, cities within a country, or countries within a continent. It also means literally transporting yourself from one destination to the next with no regard for the amount of time it takes.

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Kodo_Taiko_Drummers_Japanese_Culture

Kodo: Japan’s Legendary Taiko Drummers

 

I first discovered the thunderous power of Japan’s Kodo 20 years ago, when the Taiko drumming masters provided the scintillating soundtrack to the Christopher Lambert film, The Hunted. It was like nothing I’d ever heard– epic and exotic, emotionally dynamic, intricate and primal at the same time. I’ve been a devout fan ever since.

 

Making their debut at the Berlin Festival in 1981, Kodo is based on Japan’s Sado Island. They’ve since given over 5500 performances in 46 countries worldwide under the theme of “One Earth,” using music as a universal language through which they connect their traditional Japanese culture with others.  Spending about a third of the year touring overseas, Kodo’s world-renowned performances truly transcend borders, genres and time.

 

KODO_One_Earth_Tour_Mystery

Photo by Takashi Okamoto

 

Kodo returns to North America this year with their latest production, Kodo One Earth Tour: Mystery, which was created by its Artistic Director (and Japanese Living National Treasure), Tamasaburo Bando. A leading Kabuki actor and the most popular and celebrated onnagata (actor specializing in female roles) currently on stage, he has proven a catalyst for Kodo to break new ground in their critically acclaimed Taiko expression.

 

We recently had the chance to interview two members of the Kodo family, Taro Nishita and Eri Uchida, about the history of Taiko drumming, its mythological origins in Japanese folklore, being ambassadors for Japanese culture, and what life is like on remote Sado Island.

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Sea Turtle Inc Turtle Rescue Center in South Padre Island, Texas.

Our Sea Turtle Rescue with

Sea Turtle Inc

 

“We just got a call from the captain of a local shrimp boat,” said Jeff George, the Executive Director of Sea Turtle Inc. “They’ve got a sea turtle that was trapped in their nets this morning, and he’s in pretty bad shape. Do you have time to help out with a rescue?” Our answer to this sort of question is always an emphatic YES!

 

We were about 15 minutes into our tour of the Sea Turtle Inc facility in South Padre Island when George interrupted our conversation with Administrative Assistant Jean Pettit. We immediately dropped everything, piled into Pettit’s car, and made our way across the causeway to the town of Port Isabel.

 

Sea Turtle Inc Tour

Ivy, Who Lost a Flipper Before Being Rescued in 2014

 

Along the way, Pettit explained that this was the fourth call they’d gotten this year from the shrimp boat, The John Henry. The Texas Shrimp Association actively supports the use of Turtle Excluder Devices– a grid of bars with an opening, either at the top or bottom of the trawl net, through which larger animals such as sea turtles and sharks are ejected.

 

But occasionally large barnacles on a turtle’s back cause them to get entangled in nets and fishing lines, leaving them submerged and unable to catch a breath. This can lead to shock or even death if the turtle does not receive treatment. So it was with a mixture of excitement and trepidation that we hustled down the dock towards the boat.

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Co-Founded by Bret Love & Mary Gabbett, Green Global Travel is an ecotourism, nature / wildlife conservation & cultural preservation magazine. More about us.

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As Seen In:

Destinations We’ve Covered:

• AFRICA
Egypt- Top 5 Eco Attractions
Morocco- A Journey into the Atlas Mountains
South Africa- Londolozi Game Reserve Safari
South Africa- Kruger National Park
South Africa- South Africa- Zulu Memories
Tanzania- Climbing Mt. Kilimanjaro

 
• ANTARCTICA
How To Get To Antarctica w/out Doing the Drake
The Haunting Beauty of Icebergs
Penguins of Antarctica
Taking the Polar Plunge
Top 5 Eco Attractions in Antarctica
Whales of Antarctica
 
• ASIA
India- Ranthambhore National Park
Laos- The Pastoral Paradise of Muang Ngoi
Malaysia- Borneo Sun Bear Conservation Centre
Malaysia- Orangutan Conservation at Sepilok
Nepal- Hiking The Annapurna Circuit
Taiwan- Top 5 Eco Activities in Taipei
Thailand- Top 5 National Parks
 
• AUSTRALIA/OCEANIA
Australia- Top 5 Eco Attractions
Australia-Kangaroo Island
New Zealand- Kapiti Island
New Zealand- Tongariro National Park
New Zealand- Top 5 Ecotourism Attractions
Tahiti- First Impressions
Tahiti- Photo Gallery
Tahiti- Moorea 4x4 Safari Tour
Tahiti- Moorea, Tiki Village Theater
Tahiti- Pearl Diving in Bora Bora
Tahiti- Ruahatu Marine Sanctuary, Bora Bora
Tahiti- Swimming With Sharks in Bora Bora
Tonga- Eua Island Eco Activities

 

• NORTH AMERICA
CANADA
Churchill- Into the Wild of Manitoba
Churchill- Polar Bear Fight
Churchill- Polar Bear Photo Gallery
Churchill- Tundra Wildlife

UNITED STATES
America’s Best Volcanoes
AK- Denali National Park
CA- Hiking The John Muir Trail
FL- Sanibel Island Eco Activities
FL- Crystal River, Swimming with Manatees
GA- Barnsley Gardens
GA- Top 5 Autumn Activities Around Atlanta
GA- Best Christmas Light Displays
GA- Top 20 Atlanta Christmas Events
GA- Jekyll Island Eco Activities
GA- Weekend in North GA Mountains
GA- Top 5 Eco Attractions in North GA
HI- Hawaii’s Big Island
HI- Hawaiian Mythology
HI - Top 5 Kauai Nature Attractions
LA- Mardi Gras Indians Super Sunday
MT- Hiking Glacier National Park
NC- Alligator River National Wildlife Refuge
NC- Asheville's Green Restaurants Scene
NC- Greensboro Travel Guide
NC- Great Smoky Mountains National Park
NC- Outer Banks Wild Horses
NM- Top 5 Eco Attractions
NY- Going Green in NYC
WV- Outdoor Adventures
Yellowstone- Mammoth Hot Springs
Yellowstone- Lamar Valley
Yellowstone- Grand Canyon & Hayden Valley
Yellowstone- Upper Geyser Basin
Yellowstone- Lower Geyser Basin

MEXICO
Cancun- Cancun Underwater Museum
Cancun- Mayan Museum of Archaeology
Cancun- Swimming with Whale Sharks
Riviera Maya- Monkeys, Pyramids & Pottery
Riviera Maya- Rio Secreto
Riviera Maya- Tulum & Coba
 
• CARIBBEAN