What Is Fair Trade?
Our Next Big Adventure
We started Green Global Travel in November 2010. Our mission was simple: We wanted to help “Save the world, one story at a time,” inspiring people to travel and live in a more sustainable fashion. We wanted to help them go green gradually, making simple changes one step at a time.
After our site took off in 2012, we took a close look at our business model. We didn’t want to deluge our readers with ads and sponsored posts, and we never have. But how would we earn a decent living?
After some inspirational talks with our friend Tom Edwards of Tune Up and Travel, we decided that opening our own e-commerce Fair Trade Boutique seemed like a natural fit. To understand why, let’s take a quick look at what Fair Trade is and how it aligns with our mission.